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ATP World Tour Begins New Dawn

Finals 2008

Monte-Carlo Country ClubGetty ImagesThe Monte-Carlo Country Club is just one of the picturesque venues on the ATP World Tour in 2009.

The ATP World Tour in 2009 is implementing the largest set of changes since its creation. Led by extensive consumer research, the plans will unlock more than $1 billion of investment, increase value to members and ensure fans can see the best players at the best tournaments in the right weeks.

The ATP World Tour's identity, brand and name, with new categorization of events linked to the South African Airways ATP Rankings – ATP World Tour Masters 1000, 500 and 250 – will better explain the circuit to fans and raise the profile of the global, year-round sport.

Next year players, tournaments and fans will benefit from a greatly enhanced and settled calendar structure with two strong tiers – nine ATP World Tour Masters 1000s and 11 ATP World Tour 500s in key markets – which build towards the prestigious Barclays ATP World Tour Finals at the O2 Arena in London, a natural end for the European indoor season.

With record breaking levels of prize money ($60.7 million in 2006 to $82.3 million in 2009), a $7 million bonus pool and revenue sharing programme for players, new world class tournaments, a healthier schedule and better promotion, the ATP World Tour has reacted to unlock the potential of men's tennis.

"The changes we are undertaking represent the biggest modernisation of the ATP World Tour since its inception and highlight the growing appetite for men's tennis globally, both in established and emerging markets," said Etienne de Villiers, the outgoing Executive Chairman of the ATP. "This series of bold changes and huge investment underlines the level of ambition and confidence that the sport has in the future."

There will be $800 million of investment at on-site facilities, including new stadia in Madrid, Shanghai, Valencia and Paris, with upgrades in Cincinnati, Rome, Acapulco, Rotterdam and Canada that not only benefit the likes of Rafael Nadal and Roger Federer, but also the four million plus spectators who attend the 63 ATP World Tour events in every major market each year.

With improved Davis Cup scheduling, which won't disrupt swings that build towards the four Grand Slam championships and Barclays ATP World Tour Finals the season will be healthier for players and more understandable for fans.

ATP World Tour Masters 1000 events will feature first round byes for seeded players – meaning nine less matches a year for the Top 8 players – and best-of-three-set finals that offer healthier demands to every player. In 2011, six of the top tier events will be combined ATP World Tour and Sony Ericsson WTA Tour tournaments that will ensure the world's best players compete at the best championships.

"Our aim has always been to ensure we have the best players playing in the best stadia, in the best markets at the right time," said de Villiers.

The ATP World Tour in 2009 will also be backed by unprecedented levels of marketing and promotional spend, designed to bring life to the unique attributes of the circuit and its players.

Next year, fans will have the opportunity to watch more tennis on television as a result of enhanced TV packages and web streaming propositions for ATP World Tour Masters 1000s, ATP World Tour 500s and other key regional tournaments.

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