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Shanghai ATP Masters 1000 Officially Launched

Shanghai, China

Roger Federer© Shanghai ATP Masters 1000Roger Federer looks ahead to the Shanghai ATP Masters 1000.

Asia’s only ATP 1000 tennis event was officially launched Tuesday in Shanghai, promising to be the best tournament in the region.

The Organizing Committee vowed to build on the huge success of the Tennis Masters Cup, offering a world-class sporting event and providing the best tennis experience for both fans and players.

“The difference between the Tennis Masters Cup and ATP Masters 1000 is in name only,” said Jiang Lan, General Manager of Juss International Sports Event Management Co., Ltd. “In terms of the tennis experience, the excellence of the matches, and the pursuit of a top-class tournament, the standard of success will be the same.”

As the only ATP World Tour Masters 1000 stop in Asia, of the nine total locations worldwide, Shanghai will see the world’s top 45 players competing for a total of 4 million dollars in prize money and the first ATP World Tour Masters 1000 trophy awarded in the region. In contrast to the eight elite players in the year-end Tennis Masters Cup, there will be 56 competitors in the singles draw and 24 teams in doubles. The remaining singles draws will be assigned to wild cards and qualifying winners.

To ensure all 99 total matches can be presented in the coming ATP World Tour 1000 Masters from October 10-18, the Qizhong Tennis Center, with its magnolia-shaped roof, will be enlarged to hold more stadiums and courts, including a 5000-seat Grand Stand Court 2, a 2000-seat Grand Stand Court 3 and more outdoor courts. The construction of the additional stadiums is well underway and will be completed before August 2009.

“We expect more than 150,000 spectators will enjoy the best tennis experience in Asia,” said Jiang Lan. The tournament promotion will include other cities in China and in the region.

To boost the growth of tennis in Asia, ATP changed its calendar for 2009, creating a dedicated swing through Asia during the fall season, with warm-up tournaments in Bangkok, Tokyo and Beijing leading to the new ATP World Tour Masters 1000 in Shanghai as the flagship event.

Ticket information was also released at the launch ceremony. With website access, telephone booking, and booth sales, tickets will be easily available for tennis fans around the world.

More than two hundred special seats nearest center court will be assigned to loyal fans, based on Roger Federer’s advice. “It used to be the location for corporate boxes and expensive seats,” explained Jiang Lan, “but we would like to join with our sponsors to set aside this space for our loyal fans who are an inseparable factor in the success of tennis in Shanghai.”

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