UNICEF OPEN 2011
Aces At UNICEF Open Translate Into Meals
's-Hertogenbosch, The Netherlands
by ATP Staff|
Aces hit this week at the UNICEF Open in ‘s-Hertogenbosch will help feed malnourished children in Guatemala.
For each ace served on Centre Court at the combined ATP World Tour-WTA tournament, members of the Ace Club have pledged to donate € 0.40 – equivalent to one meal. Through the end of play Tuesday, 74 aces have been hit, translating into 20,827 meals.
In recognition of their support, all new Ace Club registrants have been invited each evening to serve against a professional tennis player, receiving a UNICEF t-shirt for an ace.
The UNICEF Open created the Ace Club last year, and participants beaten by an ace on Centre Court could make a charity donation. The initiative raised € 50,000, which helped fund sports classes for children worldwide.
The ‘s-Hertogenbosch tournament, named UNICEF Open in 2010, has used its unique partnership with UNICEF to draw attention to the development of children and raise funds. Players and fans are encouraged to contribute to UNICEF’s objectives through various programmes during the tournament week.
Tournament Director Marcel Hunze got the idea to bring UNICEF on board when he bought an FC Barcelona shirt for his children; the football club also a partnership with UNICEF, and featured the logo on its jersey during the 2006-07 season.