2011 PLAYER NEWS
Murray Family Announces New Sporting Intiative - Set4Sport
by Press Release|
Simon Fuller’s XIX Entertainment announced a new partnership between Royal Bank of Scotland (RBS) and World No. 4 Andy Murray, his brother, Jamie Murray, and their mother, Judy Murray.
The result is Set4Sport, a programme created by Judy Murray and inspired by her years of experience as a tennis coach and parent, which showcases easy and accessible ways for parents to play with their children that develop the skills required for playing sport.
The programme centres around a book of activities, ball skills, and exercises based on the games Judy played with her sons when they were growing up. The book details a range of ways parents can help children acquire basic physical skills in a fun environment and is available for free download from www.Set4Sport.com for the first time.
The new partnership reflects an important shift towards supporting local communities. Judy will take Set4Sport to people around the UK with a series of road shows that will visit major UK cities throughout the summer holidays. Tuesday's launch, hosted by Singlegate Primary School in Colliers Wood, saw 16 school children and their parents be the first to use the Set4Sport resource under Judy’s supervision.
Both Andy and Jamie expressed a desire to use their personal sponsorships to support Judy’s cause, and it will see the pair act as ambassadors and the Set4Sport logo appear on their tennis match kit from Wimbledon.
Judy Murray said: “I played ball games with Jamie and Andy almost as soon as they could walk. We didn’t know it then, but we were all taking part in the most basic of coaching sessions. Not only was it great fun but it also helped them develop the coordination skills that would allow them to play any sport competently in later life. Primarily, this is about kids having fun in their family environment, but doing so in a way that develops core skills at the same time. And the beauty of it is that any equipment needed for these games and exercises will almost certainly already be in your home.
“I didn’t write the programme to tell parents what they should or shouldn’t be doing and it isn’t aiming to be a solution to social issues such as obesity. Everything in the programme, which is not particular to any sport, is based on my own personal experience with Andy and Jamie. I know how busy parents are, so by providing quick and easy to follow games and tasks, parents can get the most out of the precious time they do spend with their kids.”
Jamie Murray said: “Sport has always been a huge part of our lives and even from a very early age we were encouraged to play games that I now realise were about more than simply having fun. Set4Sport has a serious message but that didn’t stop us transforming our living room into a mini court – where I used to win most of the time.”
Andy Murray said: “I remember the games we used to play when we were younger and the rivalry between Jamie and me and those early games definitely helped us develop into the players we are today. It’s funny to think that Set4Sport was brought to life in our family house all those years ago, but we had great fun playing together and it taught us some key skills – I’m sure I used to win more than Jamie.”
Sir Philip Hampton, RBS chairman, said: "We have fundamentally changed our approach to sponsorship at RBS. Delivering benefits to the communities we work in now underpins all of our sponsorship activity and ultimately that's good for business too. The Set4Sport programme being launched tomorrow fits that new ethos perfectly."
Simon Fuller, XIX Entertainment, said: “I believe that the most effective sponsorships are run as partnerships, and I’m delighted that the new RBS relationship reflects such a high level of involvement with Judy, Jamie and Andy. It’s important that our marketing generates a positive outcome, and Set4Sport does this by giving specific support to parents and children around the UK and helping get them involved in sport. The Murrays are a powerful role model for young families in the UK, and I think Judy in particular deserves our congratulations on working so hard to make this happen.”
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