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Sicilian Beach ‘Saved’ In Corona Campaign

Augusta, Italy

Corona Save The Beach© CoronaVolunteers help rescue a beach in Sicily, removing more than a ton of trash.

Volunteers cleared a ton of trash off one of Sicily’s neglected coastlines, as part of Corona’s Save The Beach campaign in association with ATP ACES For Charity, removing thousands of bottles, cans, tires, wire and plastic bags from the Cala Paradiso in Augusta.

The urban creek had become a landfill due to the problems caused by discharges of sewage into the sandy beach and by garbage dumping, and had been nominated on as a beach in need of rescue.

It was chosen as the beneficiary of the Corona Save The Beach initiative after Italian Andreas Seppi defeated Spaniard Guillermo Garcia-Lopez in a friendly game of beach tennis during the Internazionali BNL d’Italia. Garcia-Lopez had been playing for the Puerto de Sagunto Valencia, selected in an online poll along with the Litorali di Augusta as the two most neglected beaches. 

“We are pleased around 150 volunteers came to help clean the beach and have collected more than a ton of garbage,” said Ana Castellón, a spokesperson for Corona Save The Beach. “The aim is to encourage citizens to keep their beaches maintained and have a greater interest in the environment.”

Corona Save The Beach, established in December 2008, aims to save one endangered beach a year. The Capocotta in Rome and the Bahía de Portman beach in Murcia were the first two beaches rehabilitated through this initiative.

Read more about the ATP’s charitable efforts

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