ATP Launches New Charity Programme
by ATP Staff|
The ATP ACES For Charity programme is a new global initiative aimed at giving back to communities where ATP World Tour events are played, and supporting tournament and player charitable activities, which focus on a range of causes from education to youth and community services to health and fitness.
Through this programme, the ATP will give more to charity, raise more for charity and prominently showcase the great charitable work being done by ATP World Tour tournaments and top-ranked players worldwide.
Beginning this year, the ATP will award annual grants to a select number of eligible charities nominated by ATP World Tour tournaments and players. The ATP will also introduce other activities throughout season, ranging from an annual online charity auction to high profile player activities to raise awareness for charity.
This week the ATP World Tour recognises important work being done by Japan's No. 1 player Kei Nishikori, who is promoting the Red Cross earthquake appeal (donate via Facebook) and working with players at the BNP Paribas Open in Indian Wells to secure signed memorabilia for a charity auction, details of which will be announced soon.
Also this week at the BNP Paribas Open, Robin Soderling and the Bryan brothers met with tournament volunteers to thank them for their support and dedication. The first night session of the tournament (10 March) was Charity Night at BNP Paribas Open, during which 20 percent of each daily ticket sold went directly to The Champions Volunteer Foundation.
The Champions Volunteer Foundation is a non-profit organization comprised of volunteers who donate their time to raise funds for charitable purposes, including youth recreational, educational and well-care programs. Since its inception in 2002, it has given more than $1,100,000 to charities in the Coachella Valley. In December, The Indian Wells Tennis Garden hosted its charity breakfast and gave money to a record 49 local non-profit organizations.
Donate To ATP ACES For Charity