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United Way Charity Of Choice For 2011-2012 Atlanta Tennis Championships

Atlanta, Georgia, U.S.A.

United Way© United Way

Proceeds to benefit youth and after-school initiatives

United Way of Metropolitan Atlanta and the Atlanta Tennis Championships (ATC) have made it official. United Way has been named the charity of choice for the 2011 and 2012 Atlanta Tennis Championships, the ATP World Tour event that will open the Olympus U.S. Open Series. As the official charity, a portion of ticket sales and corporate sponsorship fees will be designated to United Way and its youth initiatives.

However, ATC’s commitment to United Way doesn’t stop there. Through the “Summer of Love” promotion, the ATC will make a $500 donation whenever a player wins a love set (6-0). The 2011 Atlanta Tennis Championships began July 18 at the Racquet Club of the South in Norcross.and will conclude on 24.

“United Way couldn’t be more excited about this partnership with the Atlanta Tennis Championships,” says Milton J. Little, Jr., president of United Way of Metropolitan Atlanta. “We are grateful that the ATC has chosen to use this event as a vehicle to benefit United Way’s mission and work.”

In 2009, United Way hosted its inaugural LIVE UNITED Tennis Classic featuring tennis legends “Pistol Pete” Sampras and Todd Martin. With the Atlanta Tennis Championships as its new partner, United Way looks to engage the tennis community once again and secure support for its after-school programs that provide youth with the tools they need to succeed both during and after their educational careers. 

According to the Department of Education, more than half a million young people drop out of school throughout the country. Georgia ranks 45 nationally in dropout rates with only 16 percent of children in youth or after-school programs. With youth experiencing an estimated 20-25 hours a week of unsupervised time, after-school programs are essential to build leadership and reasoning skills and to help youth avoid risky behaviors. 

United Way of Metropolitan Atlanta works with community partners in a 13-county region to ensure school-age children have the support and tools to enter school ready to learn and graduate prepared for careers.

“United Way believes we can fundamentally improve the development and educational success of the next generation of community leaders,” says Little. “This partnership with the Atlanta Tennis Championships is monumental in making a lasting impact.”

The Atlanta Tennis Championships looks forward to this two-year partnership and is eager to create additional fundraising and community engagement initiatives for both organizations.

"This is metro-Atlanta's tournament and there is no greater charitable organization to reach out to the entire metro-Atlanta community than United Way," said Atlanta Tennis Championships Tournament Director Bob Bryant. “We could not be more excited to utilize our ATP World Tour event as a catalyst for both United States Tennis Association community tennis outreach as well as an asset for the United Way of Metropolitan Atlanta. We are mutually committed to sustainable change in education, income, health, homelessness (and diversity). With today's powerful men's game we look for a few big servers to bring home some love sets to add to the charitable giving commitment. Let the love begin!"

For more information on United Way youth and after-school programs, visit Tickets for the Atlanta Tennis Championships are on sale now and can be purchased at or by calling 866-840-8822.

About United Way of Metropolitan Atlanta
For more than a century, United Way of Metropolitan Atlanta has continued to mobilize people in our community to help tackle the issues that are too big for anyone to solve alone. What makes United Way unique is how it helps our community work together to make lasting impact on tough community problems that take all of us to solve. United Way of Metropolitan Atlanta invests in the areas of education, income, health and ending chronic homelessness. To find or give help, dial 2-1-1 or visit us online at

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