Farmers Classic Assists SCTA and Other Charity Partners
Proceeds from Farmers Classic presented by Mercedes-Benz benefit the Southern California Section of the United States Tennis Association (SCTA). In addition to the proceeds, the section benefits through tournament initiatives such as a racquet drive for tickets and discounted admission to the tournament and auxiliary events such as kid’s day. The SCTA provides no cost equipment to over 8,000 underserved children; instruction, equipment and a tennis curriculum to more than 250 schools facing state budget cuts in over 35 districts; provides coaching, clinics and training for the section’s most promising young players; assists more than 200 high school youth secure tennis scholarships to universities; and runs affordable tournaments, leagues and team play for over 38,000 individuals of all ages.
In addition, the 2010 Farmers Classic presented by Mercedes-Benz included special events to benefit the SCTA as well as other charity partners. Starry Night held before the tournament featured a concert by Keith Urban and benefitted the SCTA and the GRAMMY Foundation’s GRAMMY in the Schools music education programs for high school students. Stars Under the Stars was a special exhibition match held before the tournament featuring former champions Andre Agassi and John McEnroe to benefit the SCTA and the Andre Agassi Foundation for Education which operates the Andre Agassi College Preparatory Academy in Las Vegas, a K-12 public charter school that strives to provide children with a first-class education, while also advocating increased investment in, and accountability for, public schools nationwide. Both those special events were near sell outs and combined to raise over $700,000 for the three beneficiaries.