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Rogers Cup and Prostate Cancer Canada

Toronto, Canada

Karl Hale© ATP Tournament Director Karl Hale, receives the first free PSA Blood Test of the week

In 2010 Tennis Canada made the decision to partner with a national Not-For-Profit organisation at the Rogers Cup presented by National Bank in Toronto. Tennis Canada chose Prostate Cancer Canada with the goal of creating awareness regarding the facts about prostate cancer among Canadian men.

Prostate Cancer Canada conducted free PSA blood tests on site every other day for a few key hours throughout the tournament. Over 375 free PSA blood tests were completed at Rogers Cup—a great success.  On Tuesday of the event, Prostate Cancer Awareness Day, over 5000 pins were sampled to fans and the over 1000 tournament volunteers wore the pin, staff and distinguished guests were seen wearing the trademark Prostate Cancer Canada tie and/or scarf while signage and centre court mention added to the exposure.

In 2011, Tennis Canada looks to build upon this successful partnership and new tradition, now in its second year, with extending the program in Montreal at the Coupe Rogers where the men of the ATP will return.

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Charity, Rogers Cup, Toronto

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