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s-Hertogenbosch Partners With UNICEF

s-Hertogenbosch, The Netherlands

Thiemo de Bakker© ATPThiemo de Bakker supports the UNICEF Open

Since 2010 the international grass tennis tournament in ‘s-Hertogenbosch has been called UNICEF Open. The UNICEF Open is the first tennis tournament in the world to cooperate so closely with a charitable institution like UNICEF. This partnership is a beautiful opportunity to use the success of the tournament to communicate and realise the objectives of UNICEF. It is a challenge to combine the organisation of a top event with the desire to give something back for society.

The connection of UNICEF Netherlands' name to the tournament of Rosmalen is an innovative way to bring the development of children to the attention of the general public and to raise funds. UNICEF considers sports as an important pillar of its activities and for this reason UNICEF is very pleased that the tournament organisation offers this possibility. Through various programmes visitors, companies, television viewers, players, suppliers and children involved in the tournament are encouraged to contribute to UNICEF’s aims. Parties expect the partnership to have a total value of about 1.5 million Euro this year. UNICEF does not pay for connecting its name to the title of the tournament.

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