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Djokovic Joins Hands to Set Up "Clothes for Smiles"

Tokyo, Japan

Djokovic© UNIQLOUNIQLO Global Brand Ambassador Novak Djokovic launched "Clothes for Smiles" program in Tokyo.

UNIQLO Global Brand Ambassador Novak Djokovic launched "Clothes for Smiles" program, developed in collaboration with professional tennis players, which has established a $10 million fund that helps nurture the dreams of children worldwide, in Tokyo on Tuesday.

“Clothes for Smiles” comprises two programs that aim to give children a better tomorrow and as an initiative to provide support to programs aimed at improving children’s education, through a global alliance agreement signed between UNICEF (United Nations International Children’s Emergency Fund) and Fast Retailing, who owns the brand UNIQLO. The program will initially provide support to Bangladesh, China, Philippines and Serbia, with more countries to follow.

Djokovic, who also serves as a UNICEF Ambassador in Serbia, said, "I feel honored, and indeed very excited, to have collaborated with UNIQLO in developing ‘Clothes for Smiles,’ a totally new program that aims at giving children of all ages a chance for a better future. I hope many people from all around the world will help to support this initiative and in doing so will bring smiles to children everywhere."

Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, said, "I am very pleased to launch today ‘Clothes for Smiles,’ the first fund to be established by UNIQLO, in partnership with Novak Djokovic. This is an innovative CSR initiative in terms of its scale, type of support provided, and its style of accepting ideas for the fund worldwide. ‘Clothes for Smiles’ will serve as one of UNIQLO’s major CSR activities alongside ongoing initiatives such as the All-Product Recycling Program and the social business."

For more information on "Clothes For Smiles" please visit,

Visit The Djokovic Foundation

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Charity, Novak Djokovic

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