Undercover Boss Features Tennis Insider
by ATP Staff|
Lorne Abony, a member of the ATP Competition Committee and arguably the best tennis playing CEO in America, will feature on CBS's hit show 'Undercover Boss' this Friday at 8 pm ET. Undercover Boss is a show in which company CEOs put on a disguise and go undercover to get a candid look at where the company and its employees are performing and underperforming.
Abony, the Chairman and CEO of Mood Media and one half of the No. 2-ranked over-40s doubles team in America, says, "I'm extremely competitive in everything I do… We will be ranked first – soon”.
Abony is one of two Player Council-designated representatives on the ATP Competition Committee. He has been an active member of the global tennis community, helping to raise more than $1 million to support worthy global causes through his charity pro-am events with the help of many past and present ATP players.
Video courtesy CBS
The ATP Competition Committee was formed last year to evaluate and recommend changes in the way the professional game is presented and played at ATP World Tour and ATP Challenger Tour events. Two Committee recommendations adopted by the ATP Board went into effect this week at the beginning of the 2013 season. The first is a three-month trial of the 'no-let rule' at ATP Challenger tournaments. The second is a change to time violation penalties at ATP World Tour level. After an initial warning, a server is now penalised a fault if he takes more than 25 seconds between points.
Mood Media Corporation works with more than 800 retail chains in more than 40 countries throughout North America, Europe, Asia and Australia. The company is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point of purchase. Its services are used in 590,000 locations, with 120 million songs played and 125 million listeners on a daily basis.