SONY OPEN TENNIS
Sony Open Tennis Tournament Outlines Plans For Crandon Park Tennis Center Renovations
by Press Release|
International tennis tournament generates more than $386 million in economic impact for Miami-Dade County each year.
With the 2013 Sony Open tennis tournament in full swing, event organizers unveiled plans today for a fully-renovated Crandon Park Tennis Center and a construction timeline that would see the project getting underway this time next year. The Tournament’s vision includes permanent show courts, landscaped green spaces, and the addition of new park facilities that will be open to the public when the Sony Open is not in session.
The Sony Open’s owner, IMG, is prepared to begin construction on April 1, 2014, immediately following next year’s Tournament.
The announcement comes as the Sony Open grows in stature as an international event that brings the world’s top tennis players to Miami, draws visitors from across the globe, and generates an economic impact totaling $386 million each year. Tournament attendance has climbed by 52% and the number of international visitors who attend the event has risen by 500% since Stadium Court opened in 1994. The 2012 Sony Open drew more than 326,000 attendees – nearly 20% of whom came from outside the US – and resulted in the booking of more than 15,000 hotel room nights.*
“The Sony Open’s evolution into a top-tier global tournament has mirrored Miami’s rise as a global city, broadcasting the city’s brand around the world and attracting visitors from overseas,” said Tournament Director Adam Barrett. “What began as a regional event has grown to become one of the premier stops on the professional tour, and we believe the Sony Open deserves first-rate facilities. Our investment in upgrading the Crandon Park Tennis Center will insure international tennis remains in Miami for the long-term.”
Accommodating the Tournament’s growth requires undertaking a renovation project that will improve the patron and player experience, while insuring the Crandon Park Tennis Center remains a world-class facility. Planned upgrades include three new permanent show courts with fixed seating, locker rooms and training facilities for players, and improved broadcast facilities for global media partners.
New green spaces will be landscaped with plants and trees native to Key Biscayne, including a central water feature. An outdoor viewing mound featuring a video screen will enable Tournament attendees to view matches in a park-like setting.
The Sony Open’s growth has also enhanced Miami’s global brand: the 2013 tournament was viewed by more than 45 million people around the world, up from 14.5 million people in 2005. This year’s Tournament will be viewed by audiences in 193 countries.
IMG’s plan to renovate the Crandon Park Tennis Center enjoys widespread public support. A November 2012 ballot measure won 72% approval from Miami-Dade County voters.
“The voters of Miami-Dade County voiced their support for our plans last year by a resounding margin, and we are ready to work with the County to begin construction following the 2014 event,” added Barrett. “Our proposed enhancements will ensure the Sony Open maintains its world-class status.”
*2012 Economic Impact Study by SMRI (Sports Management Research Institute).
ABOUT THE SONY OPEN: The 2013 Sony Open will be played March 18-31 at the Tennis Center at Crandon Park in Miami. The two-week combined event is owned and operated by IMG. The Sony Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. In 2012 Novak Djokovic defeated Andy Murray for his third Sony Open title, while Agnieszka Radwanska knocked off Maria Sharapova to capture her first title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.SonyOpenTennis.com