BB&T ATLANTA OPEN 2013
'Emirates Returns' Launches In Atlanta
by ATP Staff|
John Isner helped launch Emirates Returns, a children’s tennis and education program, at the BB&T Atlanta Open. The top-seeded American made a guest appearance at the youth tennis clinic, where he encouraged the participants to appreciate the sport.
Emirates Returns aims to provide underserved youth with access to the sport of tennis, as well as open up educational activities. Throughout the summer, Emirates will conduct a series of youth tennis clinics - consisting of beginner-level tennis instruction and tournament attendance - at each stop of the Emirate Airlines US Open Series, before culminating with Arthur Ashe Kids’ Day at the US Open.
As part of the initiative, Emirates will make a $140,000 charitable donation of cash and new equipment to local organisations to help fund tennis and educational programming.
“What makes this program so meaningful is that it does not just provide recreation, but Emirates Returns gives children a new outlet for learning and insight into a life-long passion for the sport,” said Hubert Frach, Emirates Divisional Senior Vice-President Commercial Operations West. “Tennis programs such as this also serve as a great way to bring communities together in a fun and healthful environment that benefits everyone, inspiring Emirates goal of bringing people together and connecting them with new, exciting interests.”