Carreno Busta Featured in Forbes
London, United Kingdom
by ATP Staff|
Business publication Forbes profiled Spaniard Pablo Carreno Busta in a recent story by Miguel Morales. The article highlights the rising star's successful 2013, which included a 39-match win streak and finishing the year at No. 64 in the Emirates ATP Rankings. As a result, Carreno Busta earned the ATP World Tour's Most Improved Player Award for 2013.
The story also acknowledges the difficult road to financial success faced by lower-ranked players on the ATP World Tour. An excerpt of the story appears below:
Forbes: Meet The Spaniard Who Won More Tennis Matches Than Rafael Nadal This Year
Spanish pro Pablo Carreno Busta isn’t a household name but he should be thanks to an unusually grueling feat this season. He played a staggering 110 matches on the men’s tour, skyrocketing up the rankings with a 92-18 record. At the beginning of the year, Carreno Busta was ranked No. 715. He now stands at 64 in the world, leapfrogging 651 spots in the process while posting a tour-high ranking jump among players in the top 100.
His remarkable year ensured financial success – $182,192 in 2013 to be exact – in a sport where it’s tough for players outside the top 150 to break even. For pros costs can run as high as $100,000 a year if they travel with a full team, whose services come in handy in order to keep up with the Janowiczes. At No. 715, he likely made less than $5,000 in prize money for all of 2012. At that rate, it would take him 14,200 years to make what Federer earned the past year–$71 million. Carreno Busta told Forbes, “Sponsors have helped a lot during my tough times.” As a promising youngster from a tennis-rich country, he has the opportunity and marketing potential to count on sponsors in these moments, a coup less talented players with less established home bases can’t rely on.
At one point, Carreno Busta beat 39 opponents in a row in 77 days. His streak passed Serena’s sparkling stretch of 34 wins that included the French, and easily lapped Nadal’s two 22-match runs. One hitch: the opponents he faced were nothing like the Sharapovas and Djokovics that Serena and Nadal dispatched during their streaks. (No offense, Oriol Roca Batalla.)
Read the remainder of this story at Forbes.com.