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Nadal Reigns In Australian Open Tweets

Melbourne, Australia

Nadal Melbourne 2014© Getty ImagesRafael Nadal has generated the most tweets so far during the 2014 Australian Open.

Rafael Nadal is the king of social media at the Australian Open.

The World No. 1's run through the Melbourne draw has generated more than 775,000 tweets through the first 11 days of the tournament, outdistancing the competition on the Australian Open Social Leaderboard.

Roger Federer is second on the list of player generating buzz, with 447,000 tweets, followed by Novak Djokovic (318,000), Stanislas Wawrinka (253,000) and Juan Martin del Potro (215,000). Djokovic is the only player whose hashtag is not just his surname. Tweets about the Serb have been tagged “#NoleFam” – a combination of his nickname and a reference to his extended family of fans.

While Nadal has been the most popular subject, Federer and Wawrinka lead the Sentiment leaderboard, which tracks which players are generating the most positive tweets. Tweets for both Swiss men contained 87 per cent positive sentiment, followed by Nadal and Ana Ivanovic at 80 per cent, Djokovic at 79 and Tomas Berdych at 75.

The numbers for Nadal, Federer, and Wawrinka will continue to climb as the first two battle in Friday's semi-final, with the winner to play Wawrinka in the final played on Sunday. Wawrinka's victory over Berdych generated 58,000 tweets on Friday alone, with 96 per cent containing positive sentiment.

ATP World Tour players occupy the top 5 spots in the Australian Open Social Leaderboard, developed in partnership with IBM to determine the most popular players of the tournament. Leading the list of WTA players is Ivanovic, in sixth place, coming in at 183,000 tweets.

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