ATP ACES For Charity: 's-Hertogenbosch
UNICEF Netherlands' enjoys a beneficial partnership with the annual Dutch event.
Charities and Causes
Since 2010, the ATP World Tour 250 grass-court event in ‘s-Hertogenbosch has been called UNICEF Open. The UNICEF Open is the first tennis tournament in the world to cooperate so closely with a charitable institution like UNICEF.
The connection of UNICEF Netherlands' name to the tournament of Rosmalen is an innovative way to bring the development of children to the attention of the general public and to raise funds. Visitors, companies, television viewers, players, suppliers and children involved in the tournament are encouraged to contribute to UNICEF’s aims through various programs.
The UNICEF Open created the Ace Club in 2010, and participants beaten by an ace on Centre Court could make a charity donation. The initiative raised € 50,000, which helped fund sports classes for children worldwide. In 2011, members of the Ace Club pledged to donate € 0.40 – equivalent to one meal – to help feed malnourished children in Guatemala.